> Canonical page: https://brawlmode.io/guides/brand-voice-template BRAWL MODE by Vince Quarles · Practical guides # Your brand voice, ready for the next draft. Brand voice template for AI copy A usable brand voice guide names your audience, shows how your brand speaks and gives the writer examples to follow. For AI copy, add confirmed facts and a short review pass. A list of adjectives alone leaves too much room for a generic draft. ## Start with writing you recognize as your own. Choose a few pieces you've actually reviewed: an introduction, a website section or a message that felt right. Note the audience and purpose of each. A friendly note to a collaborator and a product warning can share a voice while needing different tones. Underline the choices worth carrying forward. Do you use contractions? Do you explain through a scene, a practical example or a direct instruction? Which phrases feel earned? Keep the evidence in the wording itself. ### Turn a trait into a writing decision. - Warm: acknowledge the reader's situation, address them directly and make the invitation easy to decline. - Grounded: name the actual work and its limits. Replace a sweeping promise with a result you can support. - Playful: choose a fitting image or phrase. Let essential instructions stay easy to follow. These are possible interpretations, not universal rules. Pick the choices that fit your brand and show an approved example for each. ## Keep the meaning. Give the draft a voice. This fictional neighborhood café example shows an editorial change, not a measured conversion result. ### Generic draft Our café provides a welcoming environment with quality food and beverages for the local community. ### With a specific voice Pull up a chair at The Daily Ground. Come for breakfast, stay for the conversation, and leave with a new name to wave to on your walk home. The revision names the café, gives the reader a scene and makes the invitation personal. Those details work for this fictional café. Another brand might need quieter wording or more precise instructions. Don't borrow a personality simply because the sentence sounds polished. ## Your free brand voice template Use the text below in your own document. Replace the brackets with your actual brand details. [Download the text template ↗](https://brawlmode.io/templates/brand-voice-template.txt)BRAND VOICE REFERENCE Brand and purpose: [What your brand does and why it matters] Audience and situation: [Who is reading and what they need now] Useful next action: [What the reader can choose to do] Voice traits: [Describe each trait through observable writing choices] Use: [Words, phrases and examples that fit your brand] Avoid: [Wording you dislike, with a reason and better example] Ownership: [Who is speaking and which claims they can make] Evidence: [Confirmed facts, sources and limits] Channel: [Where this copy will appear and the required format] Reference excerpts: [Your own approved writing, with its context] Review: [Love / Like / Dislike / Hate, exact passage and reason] Current approved version: [Date, owner and source file] WRITING BRIEF Use this voice reference to write [artifact] for [audience and situation]. Aim for [useful action]. Keep these facts: [verified facts]. Use the reference examples as direction; don't copy their claims into a new context. Draft once. Review specificity, cadence, supported claims, channel and voice together. Make one focused revision. Flag any fact you still need. Return the usable copy. ## Use a short writing loop. - Understand the job. Name the reader, channel, purpose and facts the copy must preserve. - Bring the reference. Supply the current voice rules and a fitting approved example. - Draft, then review together. Check vague nouns, repetitive cadence, forced contrasts, missing ownership, unsupported claims and the channel's format. - Revise the weak passage. Keep the useful wording. Mark any missing fact rather than making one up. A quality review needs judgment. A contraction, adjective or three-part sentence isn't proof of human or AI authorship. The question is whether the wording fits your brand and helps the reader. ### Record feedback you can reuse. Choose Love, Like, Dislike or Hate for an exact passage and explain why. “Dislike: innovative solutions doesn't tell the reader what we make” gives the next writer a useful instruction. A rating without a reason leaves the interpretation open. In BRAWL, Porkchop carries your voice and taste, Dustbunny checks wording and fit, and Merry-Go-Round organizes focused refinement. Trunk keeps the decisions with your brand. You still review the facts and choose the final wording. ## Questions about brand voice and AI ### Can I use this template without BRAWL? Yes. Download it, fill it with your own approved examples and use it in your preferred writing workflow. Only include information you're authorized to share with that service. ### Should every channel use the same tone? Keep the recognizable voice while adapting to the reader and situation. A short post, a presentation and an account notice need different levels of detail. ### Will a voice guide remove every generic sentence? No. The reference gives direction. Review the actual draft, check its claims and update the examples when your brand's needs change. Bring your brand into the ring ## Keep your voice. Build your brand. BRAWL MODE keeps your rules, voice, visuals and original files in a private workspace. Bring those decisions into your next connected AI chat and refine the materials you choose to share. Brand is in beta. Access opens by invitation. Joining is free and doesn't start a subscription or guarantee an access date. ## Keep your next round moving. [Pitches ### Have the right introduction ready. Use Hallway, Elevator and Parking lot examples to fit the conversation. Try your pitch with a listener and learn what lands. Read the guide ↗](https://brawlmode.io/guides/elevator-pitch-examples)[Brand memory ### Give your brand decisions a home. Keep your original files, visual rules and approved wording together so your next round builds on the work you already did. Read the guide ↗](https://brawlmode.io/guides/brand-asset-manager)