BRAND ASSET MANAGER CHECKLIST
Brand purpose and audience: [Current decisions and owner]
Voice: [Rules, approved examples and disliked wording with reasons]
Visual style: [Colors, typography, image direction and logo usage]
Pitches: [Hallway, Elevator and Parking lot versions]
Presentation: [Source, sendable/presentable versions and approved release]
Website: [Source, assets, preview, published version and access setting]
Images: [Originals, titles, tags, usage permission and selected public derivatives]
Versions: [Draft, approved release, publication and test evidence kept separate]
Access: [Who can view/edit and what requires separate permission]
Portability: [Export originals and check each destination]
Next test: [Actual audience action, outcome, learning and next move]
Keep private contacts, research and account secrets out of public brand materials.