BRAND VOICE REFERENCE
Brand and purpose: [What your brand does and why it matters]
Audience and situation: [Who is reading and what they need now]
Useful next action: [What the reader can choose to do]
Voice traits: [Describe each trait through observable writing choices]
Use: [Words, phrases and examples that fit your brand]
Avoid: [Wording you dislike, with a reason and better example]
Ownership: [Who is speaking and which claims they can make]
Evidence: [Confirmed facts, sources and limits]
Channel: [Where this copy will appear and the required format]
Reference excerpts: [Your own approved writing, with its context]
Review: [Love / Like / Dislike / Hate, exact passage and reason]
Current approved version: [Date, owner and source file]

WRITING BRIEF
Use this voice reference to write [artifact] for [audience and situation].
Aim for [useful action]. Keep these facts: [verified facts].
Use the reference examples as direction; don't copy their claims into a new context.
Draft once. Review specificity, cadence, supported claims, channel and voice together.
Make one focused revision. Flag any fact you still need. Return the usable copy.