BRAWL PITCH WORKSHEET Audience and situation: [Who is listening, where and why] Relevant problem or shared interest: [Their actual situation] Useful outcome: [What your work helps them do] How you help: [The concrete work, not a generic adjective] Difference: [An accurate, relevant reason to choose this approach] Evidence and limits: [What you can support, what remains unknown] Invitation: [A fitting question or next action] GYM: ONE OF EACH Hallway: [Brief introduction that invites a question] Elevator: [Short conversation about audience, problem, outcome and approach] Parking lot: [Fuller conversation with an example and room to respond] FORGE: TWO INTENTIONS AT EACH LENGTH Relational: [Build understanding, shared interests and mutual contribution] Transactional: [Clarify the relevant offer and a concrete next action] Do not invent urgency, prices, guarantees, evidence or permission. CONVERSATION REVIEW Length and intention used: [...] What the listener understood: [...] Questions and response: [...] Agreed next action, including none: [...] Learning and next revision: [...]